M0VE vs. MacroFactor
MacroFactor is a macro tracker built around an adaptive algorithm. It estimates your energy expenditure from your weight trend and what you log, and updates your calories and macros at a weekly check-in. Logging is quick, with AI photo, barcode and nutrition label scanning. M0VE is built for endurance athletes. It sets your calories, carbs, protein and fat every morning from the training you have planned, and plans your carbs per hour for the session itself.
In short. MacroFactor is a strong choice for a diet goal, like losing or gaining weight at a steady rate. M0VE is for athletes who want their daily food and their session fuel planned around the training they actually do.
M0VE vs MacroFactor at a glance
| Feature | M0VE | MacroFactor |
|---|---|---|
| Best for | Endurance athletes in any sport who want food and session fuel planned around training | People working toward a diet goal who want a macro plan that adapts each week |
| Daily targets | Calories, carbs, protein and fat, set every morning from your planned training | Updated at a weekly check-in from your weight trend and intake |
| Fuel during a session | Carbs per hour for every session, plus fluid and sodium | Not listed |
| Gels, drinks and bars | Gels, chews, bars and drinks built in, by brand and type | Not listed |
| Food logging | AI photo, barcode, nutrition label, describe it, or search | AI photo, barcode and nutrition label |
| Training sync | Planned and finished sessions from your platforms and devices | Planned sessions not listed. Does not pull data from watches or activity trackers |
| Coach view | Coach plan with a web dashboard for your athletes | No built-in coaching portal |
| Price | Athlete €39.99 a year or €4.99 a month. 14-day free trial | €73.99 a year in the Spanish App Store. 7-day trial, no free version |
A plan that moves each week, or each day
MacroFactor's strength is its expenditure estimate. It compares your weight trend with what you log, then adjusts your calories and macros at a check-in once a week. It does not use the calorie burn from your watch, because it says wearables don't estimate expenditure well.
M0VE starts from your training. Your calories, carbs, protein and fat are rebuilt every morning around what is on your plan. A rest day, a training day and a race day each get their own numbers, because they are not the same day.
Carbs per hour for the session itself
During a session, the question is how many grams of carbs to take each hour. A carbs per hour target is not listed on MacroFactor's website or help centre. M0VE sets one for every session from its duration, power and sport, splits it across the session, and flags when anything over 60 g an hour needs mixed carbs. You can always change it.
Gels, drinks and bars, already in the app
MacroFactor has a large verified food database. A catalogue of sports fuel to plan a session with is not listed. In M0VE, gels, chews, bars and drinks are built in by brand and type, with their carbs, so you tap what you will carry straight into your session fuel.
Where MacroFactor wins
If your goal is to change your body weight at a steady rate, MacroFactor is very good at it. Its weekly check-ins adapt to your real expenditure, logging is quick with photo, barcode and label scanning, and the app is ad-free. There is also a separate MacroFactor Workouts app for strength training.
Want your daily food and your session fuel planned around your training? Try M0VE free for 14 days on the App Store, or join the Google Play waitlist. See the plans, or see how M0VE compares with other apps.
Frequently asked questions
Is M0VE a good MacroFactor alternative?
Yes, if you train for endurance. MacroFactor adapts your macros each week from your weight. M0VE sets your targets every morning from your training, and adds carbs per hour for each session, gels, drinks and bars built in, and your sessions synced from your platforms and devices.
Does MacroFactor give carbs per hour during a session?
A carbs per hour target is not listed on MacroFactor's website or help centre. M0VE gives you one for every session, and you can change it.
Does MacroFactor sync my workouts?
MacroFactor says it does not pull data from smart watches or activity trackers, and works from your weight trend and intake instead. M0VE syncs your planned and finished sessions from your platforms and devices.
Can both log food by photo, barcode and label?
Yes. Both apps log by AI photo, barcode and nutrition label. M0VE also lets you describe a meal in plain words.
How does pricing compare?
MacroFactor is €73.99 a year in the Spanish App Store, or $71.99 in the US, with a 7-day trial and no free version. M0VE Athlete is €39.99 a year or €4.99 a month, with a 14-day free trial.
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