A note on why I built it, what it does, and what it doesn't
Published 25 May 2026
M0VE launched on the Apple App Store today. It's the sports nutrition app I wanted to exist when I was training and racing, and couldn't find. This is the short version of why it's here and what's inside it.
For years endurance athletes have made do with a familiar suite of food-tracking tools. MyFitnessPal for the diary. Cronometer for the macro detail. The occasional spreadsheet for race nutrition. A handful of newer apps, FoodCoach, Hexis and Fuelin, took the idea further and started adjusting targets around training. Each of them is real, and each has athletes who swear by them.
But none of them quite fit the athletes I built M0VE for. Athletes who'd given up logging because the existing apps made it a chore. Coaches who didn't want food data sitting in yet another tab their athletes will forget to open. Teams who want one tool instead of five. All of us training hard, racing when we can, and wanting nutrition to fit around real life instead of becoming a second job.
The simple version of the problem: training got precise. Most people's nutrition didn't catch up. We train hard then eat by guess.
The numbers back that up. Up to 58% of endurance athletes are in low energy availability, eating less than their training demands (Melin et al., 2019). 63% of ultra-endurance athletes hit GI distress in their longest events (2024 study, PMID 38883858). 72% of an athlete's carbohydrate fuel ceiling is decided by body size alone (Podlogar et al., 2024). Generic targets ignore the biggest variable.
The number that matters most in that list is 58. Most of us are training hard, eating by guess, and ending up under-fuelled without realising. The bonk on the last climb. The cold sweats two hours in. The post-session mood crash. Those aren't a willpower problem. They're a fuelling problem, and they're fixable.
Why I built M0VE
Every endurance athlete I knew was eating by guess. Either too much, not enough, or just inconsistent. We all have that one friend who never brings the right amount of food on a ride. The question I kept asking on long rides was simple. Why have they not got a fuelling plan? They train, but they don't know what to eat.
I wanted an app that treated fuel as part of the training plan, not a separate sticker over the top of it. One that rebuilt the day's calorie and macro targets every morning around what was actually scheduled. A rest day, a training day and a race day each get their own target, because they're not the same training stimulus.
That's M0VE in one sentence. Targets that move with the work.
Match the work
M0VE pulls in workouts from Strava, Intervals.icu and Wahoo directly. Garmin, Polar, TrainingPeaks, Zepp, Coros, Whoop and most other major brands route through Apple Health on iOS. Apple Watch workouts feed in natively. Every session that hits your training stack is read by M0VE and used to set the day's targets.
The premise sounds straightforward, until you look at the per-meal level. M0VE splits the daily target across breakfast, pre-session, lunch, recovery and dinner. The split changes depending on when the session sits in the day. A 6am ride moves carbs into breakfast and the recovery window. An evening club run moves them into lunch and dinner.
The recovery window matters as much as anything else in M0VE. When your session ends the window opens automatically. For the next 45 minutes the macro split tilts toward protein, and the dashboard prompts you to log a recovery meal. The window counts down and closes itself.
Race nutrition planner
What happens on race day is where M0VE stops feeling like a calorie app. M0VE's Race nutrition planner lets you split a race into legs, set the conditions per leg, and get carb, fluid and sodium targets for each segment. From there you build the kit list from real products. Gels, drinks, bars. You see exactly where you're short before the start line.
It's the kind of thing most age-group athletes used to do in a spreadsheet the night before. Or skip entirely. Which is how the 63% GI distress number happens.
Sweat Test
M0VE's Sweat Test is the other half of the same idea. Log your pre and post-session weight, the fluid you drank, the conditions. M0VE returns your personal sweat rate, sodium loss, dehydration percentage and per-hour fluid targets for the conditions you're racing in. Not a generic number. Your number.
Cycle-aware fuelling
Most calorie tracking apps treat every day the same regardless of where a female athlete is in her cycle. The luteal phase raises baseline metabolism and pushes carb needs up. The follicular phase eats more like a standard day. The body's biology shifts. Most apps don't.
M0VE adjusts calorie and carb targets across the luteal and follicular phases automatically. It's the kind of personalisation half of endurance athletes need, and it's still rare to find combined with training-aware targets the way M0VE does it.
How food gets in
Logging is the part of food tracking athletes give up on first. M0VE supports four methods.
Photo: point the camera at a plate and M0VE extracts the macros. It works on a bowl of porridge with banana and honey. It works on a rice bowl at a cafe. It works on things that don't have barcodes.
Voice or text: describe the meal in plain language. "Bowl of oats with banana and peanut butter". M0VE breaks it into logged items with macros.
Barcode: standard scanner for packaged food.
Recipes: a built-in library that scales every dish to your meal target for that slot.
For coaches
A coach tier ships alongside the iOS app, with a web dashboard for managing multiple athletes. Coaches view food logs in real time, set targets, flag under-fuelling, send guidance. Plans sync to the athlete's phone instantly. Most age-group athletes pay for a training coach and never have anyone looking at their food. The Coach tier is built for the coaches who want to fix that.
Who I built it for
Three audiences, one app. The everyday endurance athlete: age-group runners, weekend cyclists, triathletes who work full time and train ten hours a week. The coaches managing rosters who want a single source of truth for what their athletes are actually eating. The teams who want their riders looking at the same numbers their performance lead is. All of them serious about getting fuelling right, without it becoming a second job.
If that's you, I'd love you to try it theres a 14 day free trial and if you hate it after 1 month I will refund you. No joke.
Pricing and availability
M0VE is on the Apple App Store now: apps.apple.com/us/app/move-nutrition/id6761548263.
Three plans, all with a 14 day free trial. Pricing in full at movenutrition.app/pricing.
An Android version is in development. Join the waitlist at movenutrition.app/android-waitlist.
Thanks for reading. If you try it and something feels off, please tell me. M0VE evolves with feedback from athletes using it, and your feedback is what shapes the next version.
Julian Founder, M0VE Nutrition · Instagram
Me our of fuel after a race.
